Amazon reveals Matter Casting

Amazon.com Inc. announced on Tuesday that a new casting tool called Matter Casting which will allow users to project content to its Amazon Fire TV and Amazon Echo Show devices from “supported streaming applications” in iOS and Android operative systems.

As part of the announcement done during the Consumer Electronics Show (CES) in Las Vegas, the company said in a press release that is also developing ways to add the same casting tool to Plex, Pluto TV, Sling TV, STARZ, and ZDF later this year. This is supposed an enhancement of Amazon’s competitiveness in the streaming market, amid rivals Apple’s AirPlay and Google’s Cast.

Furthermore, a partnership with Panasonic was also announced as well as an innovation for the in-car generative AI language assistant with BMW.